What it means in Brands' Industry?
In Brand World, it means an action driven primarily to generate a Blue Print for the Marketing and the Communication activities that follow the strategy. True to the name, it’s a tightly enclosed strategy formed by the key personnel of the Company along with its Communication Partners.
How it Helps the Brand?
It acts as a form of insulation when the level of noise in the ever cluttered Advertising Market is such that normal on-field communication is difficult. Not to mention, the success of the Strategy if executed along with Creative and Media Support, results in a celebratory Huddle too.
How we execute the challenge?
A team of Brand Strategy Directors to work with client to understand the product and services, current sales, competitor activity and the market potential. This is followed by market analytics and market research for formulating communication strategy. This will help developing creative concepts that seamlessly connects with the target audience.