Google India has released the top five YouTube ads in India this year.
Google India has revealed the top five commercials of 2015. Based purely on the number of views, the five ad campaigns spread across different brand categories, such as FMCG (Unilever and Godrej), e-commerce (Flipkart), telecom (MTS), and BFSI (Birla Sun Life Insurance).
It’s not unusual to see crowds thronging football stadiums in Goa, Kolkata or Kochi. These are cradles of football in India. But crowds flocking to a stadium in Chennai? That would be quite a sight. But that is exactly what happened during the Indian Super League (ISL) football tournament this year.
ISL along with Pro Kabaddi League (PKL) and International Premier Tennis League (ITPL), which have all just concluded the second season, offer the Indian sports fan a tempting choice other than cricket. Cracking a second season is no mean feat because the success of the first edition of a tournament is often a product of the hype organisers create around it.
Deloitte’s 2016 Outlook, for the Media and Entertainment Sector, from the desk of Ashesh Jani, partner, Deloitte Haskins & Sells LLP
According to Deloitte, the media and entertainment sector has been growing rapidly over the years, with 10 per cent annual growth been recorded within the sector over the past five years.
The report goes on to say that while some segments within the media and entertainment sector have been growing rapidly, others have grown at a comparatively steady pace. The report lists television, advertising, social media, print, film, radio, music, gaming, animation, and OOH as the various sub-segments within the media and entertainment sector.
Indian Prime Minister Narendra Modi has hailed the political power of social media, as he visited the headquarters of Facebook in California.
“To leaders all over the world; you are not going to gain by running away from social media,” he said in Hindi during a question-and-answer session.
Facebook boss Mark Zuckerberg moderated the hour-long event. Later on Sunday, Mr Modi was welcomed by more than 20,000 people at a stadium in nearby San Jose.
