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Social media app downloads among 35-65 year-olds on the rise: Deloitte

Deloitte’s 2016 Outlook, for the Media and Entertainment Sector, from the desk of Ashesh Jani, partner, Deloitte Haskins & Sells LLP

According to Deloitte, the media and entertainment sector has been growing rapidly over the years, with 10 per cent annual growth been recorded within the sector over the past five years.

The report goes on to say that while some segments within the media and entertainment sector have been growing rapidly, others have grown at a comparatively steady pace. The report lists television, advertising, social media, print, film, radio, music, gaming, animation, and OOH as the various sub-segments within the media and entertainment sector.

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Facebook Instant Articles: Boon Or Bane For Publishers?

The tool allows publishers to upload articles just the way photos and videos are uploaded on Facebook. But, will it affect the publisher’s website traffic and advertising revenue in the future?
Social networking site Facebook, recently launched the Instant Articles tool for publishers to help them create fast, interactive articles on the platform. Based on a revenue sharing model, the tool which was earlier limited to iOS, has been rolled out on Android devices in India. The move comes in the wake of increased sharing of news articles on mobile apps by users.