Growing Affinity for Non-Cricketing Leagues Offer Interesting Opportunities in 2016

It’s not unusual to see crowds thronging football stadiums in Goa, Kolkata or Kochi. These are cradles of football in India. But crowds flocking to a stadium in Chennai? That would be quite a sight. But that is exactly what happened during the Indian Super League (ISL) football tournament this year.

ISL along with Pro Kabaddi League (PKL) and International Premier Tennis League (ITPL), which have all just concluded the second season, offer the Indian sports fan a tempting choice other than cricket. Cracking a second season is no mean feat because the success of the first edition of a tournament is often a product of the hype organisers create around it.