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Facebook Instant Articles: Boon Or Bane For Publishers?

The tool allows publishers to upload articles just the way photos and videos are uploaded on Facebook. But, will it affect the publisher’s website traffic and advertising revenue in the future?
Social networking site Facebook, recently launched the Instant Articles tool for publishers to help them create fast, interactive articles on the platform. Based on a revenue sharing model, the tool which was earlier limited to iOS, has been rolled out on Android devices in India. The move comes in the wake of increased sharing of news articles on mobile apps by users.