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Facebook Instant Articles: Boon Or Bane For Publishers?

The tool allows publishers to upload articles just the way photos and videos are uploaded on Facebook. But, will it affect the publisher’s website traffic and advertising revenue in the future?
Social networking site Facebook, recently launched the Instant Articles tool for publishers to help them create fast, interactive articles on the platform. Based on a revenue sharing model, the tool which was earlier limited to iOS, has been rolled out on Android devices in India. The move comes in the wake of increased sharing of news articles on mobile apps by users.
Indian Prime Minister Narendra Modi (L) and Facebook CEO Mark Zuckerberg have a conversation on stage during a town hall at Facebook's headquarters in Menlo Park, California September 27, 2015. REUTERS/Stephen Lam

PM Narendra Modi hailed the political power of social media

Indian Prime Minister Narendra Modi has hailed the political power of social media, as he visited the headquarters of Facebook in California.

“To leaders all over the world; you are not going to gain by running away from social media,” he said in Hindi during a question-and-answer session.

Facebook boss Mark Zuckerberg moderated the hour-long event. Later on Sunday, Mr Modi was welcomed by more than 20,000 people at a stadium in nearby San Jose.