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Social media app downloads among 35-65 year-olds on the rise: Deloitte

Deloitte’s 2016 Outlook, for the Media and Entertainment Sector, from the desk of Ashesh Jani, partner, Deloitte Haskins & Sells LLP

According to Deloitte, the media and entertainment sector has been growing rapidly over the years, with 10 per cent annual growth been recorded within the sector over the past five years.

The report goes on to say that while some segments within the media and entertainment sector have been growing rapidly, others have grown at a comparatively steady pace. The report lists television, advertising, social media, print, film, radio, music, gaming, animation, and OOH as the various sub-segments within the media and entertainment sector.

Indian Prime Minister Narendra Modi (L) and Facebook CEO Mark Zuckerberg have a conversation on stage during a town hall at Facebook's headquarters in Menlo Park, California September 27, 2015. REUTERS/Stephen Lam

PM Narendra Modi hailed the political power of social media

Indian Prime Minister Narendra Modi has hailed the political power of social media, as he visited the headquarters of Facebook in California.

“To leaders all over the world; you are not going to gain by running away from social media,” he said in Hindi during a question-and-answer session.

Facebook boss Mark Zuckerberg moderated the hour-long event. Later on Sunday, Mr Modi was welcomed by more than 20,000 people at a stadium in nearby San Jose.